LINKEDIN COMMUNITIES

Most people don’t want to be sold to. Could that be the reason why there are 2.1 million groups on LinkedIn? What we do know is that – if you do it right – having your own group on LinkedIn is a very efficient way of building and nurturing your own audience.  And doing it right will result in a high degree of user generated content, increased engagement, and  a group that ultimately is a place for you to expand into social prospecting and selling. 

There are many advantages in having your own community: very high CTR on messages (our experience: up to 30% when recruiting), fully GDRP compliant, no noise from competitors, you don’t pay for connecting with your audience which thanks to LI is highly relevant.