The 80/20 rule is true in most industries: you generate 80% of your revenue from 20% of your customers. But is your marketing spending aligned with (potential) revenue?
Account Based Marketing is a strategic approach on how you deal and communicate with your key accounts. The sentence “Don’t count the companies you reach but reach the companies that count” says it all.
In account based marketing you tailor your communication to specific accounts and you endeavour to convert accounts rather than leads. According to recent research from our partner, The Digital Effect, up to 34 people may be involved in a buying decision for companies with more than 1,000 employees. This alone makes ABM both a challenge and a necessity. If you then add the complexity of many large accounts operating from different sites across the globe, you have a strong business case for adopting an ABM strategy.
of B2B marketeers consider ABM “extremely” or “very” important to overall marketing efforts.
of all companies currently have ABM pilot programs in place.
of B2B marketeers believe ABM provides significant benefits for retaining and expanding current relationships.
Be heard above the noise
There are several definitions of content marketing. The definition supplied by the Content Marketing Institute (CMI) is “Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing customer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.” See more >
Source: Content Marketing Institute
See what we can do for you
We guide and help our customers to set them up for success with a full range of automation capabilities to enable an efficient and high performing digital lead generation function that will stand out within marketing and sales teams.
• Website visitor tracking
• Email marketing
• Automated nurture marketing
• Social media prospecting
• Social media publishing
• Database and segmentation
• Webinar publishing and tracking
• Landing page design
• Web forms
• Reports and dashboards
• Marketing automation and CRM integration
• GDPR and consent management
Get off the grund quickly with our Fast Track program
Let us help you demonstrate value quickly. Join our Fast Track program that will set you up for success with marketing automation. Within 12 weeks you will experience measurable results through better insights to your website visitors, prospects, customers and roll-out highly targeted campaigns for sales and marketing alike.
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The REACT model:
Taking your key accounts all the way on the customer journey
What do you do when you have limited awareness, limited account visibility, and you know that your customer wants to go 60-80% of the way before he or she even wants to talk to a sales person? At Blue Business we believe that ABM (Account Based Marketing) represent a true paradigm shift for B2B companies. The REACT model is an ABM approach guiding you on how you engage efficiently with key account customers as well as prospective key accounts.
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