The 80/20 rule is true in most industries: you generate 80% of your revenue from 20% of your customers. But is your marketing spending aligned with (potential) revenue?
What is Account Based Marketing?
Account Based Marketing is a strategic approach on how you deal and communicate with your key accounts. The sentence “Don’t count the companies you reach but reach the companies that count” says it all.
In Account Based Marketing you tailor your communication to specific accounts and you endeavour to convert accounts rather than leads. According to recent research from our partner, Accountinsight, up to 34 people may be involved in a buying decision for companies with more than 1,000 employees. This alone makes ABM both a challenge and a necessity. If you then add the complexity of many large accounts operating from different sites across the globe, you have a strong business case for adopting an ABM strategy.
of B2B marketeers consider ABM “extremely” or “very” important to overall marketing efforts.
of all companies currently have ABM pilot programs in place.
of B2B marketeers believe ABM provides significant benefits for retaining and expanding current relationships.
Be heard above the noise
There are several definitions of content marketing. The definition supplied by the Content Marketing Institute (CMI) is “Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing customer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.” See more >
Source: Content Marketing Institute
See what we can do for you
We guide and help our customers to set them up for success with a full range of automation capabilities to enable an efficient and high performing digital lead generation function that will stand out within marketing and sales teams.
• Email marketing
• Automated nurture marketing
• Social media prospecting
• Social media publishing
• Database and segmentation
• Webinar publishing and tracking
• Landing page design
• Web forms
• Reports and dashboards
• Marketing automation and CRM integration
• GDPR and consent management
•Website visitor tracking
•Account Based Marketing is about quality, not quantity. Start by tracking your current visitors and find out more about who they are. Blue Business partners with www.leadinfo.com/en/ giving you inbox data on your visitors every day. Try it free for 14 days.
The REACT model:
Taking your key accounts all the way on the customer journey
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