Albert Einstein defined creativity as: “Creativity is intelligence having fun”. John Cleese said it’s simply new ways of thinking about things. In B2B marketing, creativity
According to a Bain & Company 2018 report covering hospitals: “Centralized purchasing decisions in which procurement officers are the primary decision maker have doubled in
With intent-based advertising it’s now possible, in real time, to get your message in front of the accounts as they’re actively searching for your products.
The digital revolution is making B2B customers much tougher targets The figures are clear. Accenture found that 61% of all B2B transactions now originate online.
The best companies are enabled by a new approach and by enabling new technology. Marketers and sales face many challenges: GDPR is definitely a game
In our dialog with customers, we often hear marketers stating that a key challenge they face is defining their most critical marketing metrics and key
Here is why you should care. We hear more and more from companies selling to large companies that “no decision” is their biggest competitor. Research
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