At Blue Business we believe that ABM (Account Based Marketing) represent a true paradigm shift for B2B companies. The drivers are:
• Bad quality leads
• Insufficient pipeline
• Insufficient number of key account contacts
• No or limited data on key account traffic on the corporate website
• Increasing financial dependence on key accounts
The REACT model is an ABM approach guiding you on how you engage efficiently with key account customers as well as prospective key accounts.
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