HOW WE WORK

Communicating the right balance between the logical, emotional and reptile brain

95% of all purchasing decisions are made in a union of the emotional and the reptile brain. 5% comes from the logical brain.

The right balance

 

Our business philosophy is that all purchasing decisions are made in a union of blue (left brain) and orange (right brain) thinking combined with the reptile survival instincs. Concepts, messaging and design with the right balance, simply gets a better interaction with your target audience.

 

That’s the story of our logo.

Let’s talk

Phone: +45 4027 9560

Email: @Hans Christian Bothmann

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The logical brain

Rational blue thinking. Facts. Rules. Objectivity. 82% of all the B2B company logos are blue, like the suits, the ties and the shirts.

The emotional brain

Intuitive orange thinking. Creativity. Visualisation. Imagination.

The reptile brain

We feel safest when with others who are just like us. When with those who are familiar we can relax, let down our guard and feel safe.

Left and right brain communication examples

Visual – logical left brain impact

Visual – emotional right brain impact

Headline – logical left brain impact
Headline – logical right brain impact

Which one did catch your attension?

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Let’s talk

Phone: +45 4027 9560
Email: @Hans Christian Bothmann

BB_Icons_ebookDownload e-book Want qualified leads? Learn more about how to approach lead generation, content marketing using marketing automation.