It is time that we all pull in the right direction and do whatever we can to help the environment. Both as a large or a small company you have the chance to act in a more responsible way be it in production, product development, or how you treat your staff and other stakeholders.
According to a Deloitte 2021 study 62% of companies have a sustainable procurement policy and 57% of B2B buyers say sustainability influences the purchase decision “somewhat” or “decisively”. This is why we are saying that sustainability is one of the biggest commercial opportunities.
We are encouraging you to consider how you are communication your sustainability efforts. Done right it will give you a competitive advantage. We understand the sustainability space and can help you make the most of your sustainability investments – without greenwashing. We have assisted one of Europe’s largest retailers with their sustainability communication. Read the case here. And we have helped launch several sustainable products.
Do we take our own medicine? The short answer is yes, but like most we can improve. In our own purchases we prioritize suppliers with a green commitment.
If you want to communicate about your CSR program or launch a more sustainable product, we can ensure you make it relevant and appealing to customers and differentiated from your competitors.