Sustainability webinar: Learn why B2B sustainability is the biggest commercial opportunity yet

Sustainability is going mainstream. It’s changing the world of B2B. 62% of companies have a sustainable procurement policy.

57% of B2B buyers say sustainability influences the purchase decision “somewhat” or “decisively. Børsen and the Financial Times have a daily section on sustainability. Executive bonus programs are being updated to include sustainability metrics. LinkedIn is full of companies promoting their sustainability reports. And now it’s marketing’s turn to pay attention. Chr Hansen’s CEO calls it: “the biggest commercial opportunity ever”.

Key learnings
In this webinar you will learn about…

  • The profound impact of sustainability on B2B buying criteria and behaviour
  • Why companies must create sustainability communications specifically targeting customers
  • Opportunities and risks
  • Updating messaging and branding
  • Making sustainability appealing while avoiding greenwashing
  • When is the right time
  • What sort of content is relevant
  • Who should participate in the initiative
  • How to get started

Assess your readiness
These are some of the questions we will answer during this morning briefing – helping you decide whether to start marketing your sustainability and how to get started. The polls and Q&A will show how your readiness compares with your peers.

Who is this webinar for?
International B2B companies that have invested in becoming more sustainable or have a sustainable story they haven’t told yet

  • Marketing directors and managers
  • Sales/commercial directors
  • Managing directors
  • CSR/Sustainability directors

Presentation, polls and discussion.

Welcome & introduction
09:10 Why market sustainability to customers
09:30 How to get started
09:50 Q&A
10:00 End

Your hosts
The event is jointly hosted by B2B specialists Blue Business and Magnetize. Magnetize helps sustainable companies attract customers with powerful messages and content. Blue Business works with B2B companies to execute impactful measurable lead generation and Account Based Marketing communication. Magnetize helps sustainable companies attract customers with powerful messages and content

After the two sessions, you will understand why more and more of the world’s leading companies are committed to Account Based Marketing, which at the same time connects sales and marketing better than ever.

Next steps
Register on this page

You receive a link and code by email latest 24 hours before the webinar (is there also an email with a calendar invitation or should they mark their own calendars?)

  1. Log in 5-10 minutes before start
  2. Presentation is live. Ask questions in the chat.


Important! Registration is binding
The morning briefing is free of charge, but non-attendance will be invoiced at 500 kr to cover costs and the lost place.

Yes please. I would like to attend the webinar about CSR.

Let’s talk

Phone: +45 2085 3377
Email: @Morten Kornerup

Let’s talk

Phone: +45 2085 3377
Email: @Morten Kornerup>

Yes please. I would like to attend the webinar about CSR.