A new way of communicating the CSR strategy of Salling Group

Together with the CSR and Corporate Communications team at Salling Group we created the creative concept and a completely new way of communicating the CSR strategy and achievements of this large retailer.
 

Previous reports were rather “corporate” in their approach. The team at Salling Group wanted a more organic, friendly and human expression in their communication.

For CSR reporting, Salling Group now has a new visual universe, and a new icon family. To take the the user experience to a completely new level the 2019 Salling Group CSR Report is presented in the iPaper platform. The platform provides much improved navigation and to help get the messages across videos and animations are now part of the Report.

The 10 plastic principles are one of the cornerstones of the Salling Group CSR strategy.

Blue Business also assist Salling Group with other strategic communication tasks both externally and internally.

Do you want to improve your CSR communication?
We would love to hear from you.

Let’s talk

Phone: +45 2085 3377
Email: @Morten Kornerup

Let’s talk

Phone: +45 2085 3377 Email: @Morten Kornerup

Do you want to improve your CSR communication?
Please fill out the form.
We would love to hear from you.