A new way of communicating the CSR strategy of Salling Group
Previous reports were rather “corporate” in their approach. The team at Salling Group wanted a more organic, friendly and human expression in their communication.
For CSR reporting, Salling Group now has a new visual universe, and a new icon family. To take the the user experience to a completely new level the 2019 Salling Group CSR Report is presented in the iPaper platform. The platform provides much improved navigation and to help get the messages across videos and animations are now part of the Report.
The 10 plastic principles are one of the cornerstones of the Salling Group CSR strategy.
Blue Business also assist Salling Group with other strategic communication tasks both externally and internally.