The 2020 CSR Report of Salling Group: Responsible Actions
Together with the CSR and Corporate Communications team at Salling Group Blue Business continues to develop the way Salling Group is communicating their CSR strategy and achievements. In October 2021, our joint efforts were recognised when FSR (The Danish Association of Auditors) nominated the report for their 2021 award.
Previous reports were rather “corporate” in their approach. The team at Salling Group wanted a more organic, friendly and human expression in their communication.
For CSR reporting, Salling Group now has a new visual universe, and a new icon family. The report is available as an intelligent pdf with easy intuitive navigation. The report was delivered on time and on budget.
The 10 plastic principles are one of the cornerstones of the Salling Group CSR strategy.
Blue Business also assist Salling Group with other strategic communication tasks both externally and internally.