Digital Waves 2020 for customers was packed with digital marketing and the latest in lead generation and technology.
This event is for you as a Blue Business and Act-On customer so you can meet other users and network with like-minded individuals in marketing and sales.
You will learn what’s happening in the world of marketing automation, hear about Act-On’s platform roadmap plans and other news.
We will also host a panel discussion giving you ample opportunity to ask questions and provide feedback that can shape the direction of the platform.
Don’t miss the opportunity to get the latest updates on digital marketing trends and Act-On plans.
Agenda
| Blue Business | 09.00 Welcome and introduction |
| Hayley Stevens Act-On | Proven digital marketing that underpins successful B2B demand generation What’s trending in B2B digital marketing and lead generation in 2020. Hear how Act-On as a global player adopts and implements the most impactful strategy and tactics to acquire, qualify and win customers. Learn about proven marketing disciplines and programs that you can adopt in your plans to boost your own efforts no matter what industry you are in. |
| Break | 10.00 -10.15 |
| Simon Litt Act-On | 10.15 How to grow your brand, enhance your engagement and deliver qualified leads to sales Learn how you can grow your brand awareness, and your top of the funnel traffic, easily track your user journeys backed by analytics based on the marketing interactions. Enhance your customer engagement using personalised and adaptive methodologies. Provide more marketing qualified leads (MQLs) for your sales teams using multi-channel campaigns, CRM integrations and campaign builders. |
| Marlene N. Thomsen Alexandra Institute | 11.00 Customer case: The Alexandra Institute As a high-tech player in a very competitive market, the Alexandra Institute is on a journey to reposition their brand while increasing commercial growth. Hear Marlene share how her team engages customers and prospects with high value, engaging content while listening to digital behaviour along the customer journey. |
| All | 11.30 Customer panel discussion Interactive session for everyone. Share input, feedback and learnings. |
| Networking | 12.00 Networking and light refreshments Drinks and light snacks will be served. |
Location
Symbion, Fruebjergvej 3, 2100 Copenhagen Ø.
Free parking on Fruebjergvej, Gribskovvej and Strødamvej right next to our offices.
Hayley Stevens
As Channel Manager, Hayley is the primary point of contact for Act-On partners in the EMEA region, ensuring that partners and clients get the right support in delivering the right message to the right person at the right time.
Simon Litt
Simon is a Pre-Sales/Solutions Engineer with 12 years’ experience as an SE gained from working at various Software and Service companies within the UK. Simon is the lead Solutions Engineer for the EMEA region at Act-On, where he works closely with the Sales Team; Account Managers and Channel Team, offering pre-sales support; Marketing Automation best practice and solution guidance to Act-On’s Prospects and Existing customers.
Marlene is head of Communications and Marketing with the aim of giving the Alexandra Institute external visibility and creating internal coherence.
Her work consists in communicating the Alexandra Institute’s key story and building a strong brand image. She has a close relationship with both her specialist colleagues and the management team.