Digital Waves February 2020 was packed with digital marketing and the latest in lead generation and technology.
Here is an opportunity to meet other marketing executives and network with like-minded people in marketing and sales. Hear about the latest trends in marketing automation, what works, where the pitfalls are, and how to successfully acquire new leads and qualify your leads across the customer journey until they are ready for sales.
We hope to see you at the event, you can read more about the agenda and reserve your space below.
The event will be held in English.
Agenda
| Blue Business | 13.30 Welcome and introduction |
| Hayley Stevens Act-On | Proven digital marketing that underpins successful B2B demand generation What’s trending in B2B digital marketing and lead generation in 2020. Hear how Act-On as a global player adopts and implements the most impactful strategy and tactics to acquire, qualify and win customers. Learn about proven marketing disciplines and programs that you can adopt in your plans to boost your own efforts no matter what industry you are in. |
| Break | 14.15 -14.30 |
| Simon Litt Act-On | 14.30 How to grow your brand, enhance your engagement and deliver qualified leads to sales Learn how you can grow your brand awareness, and your top of the funnel traffic, easily track your user journeys backed by analytics based on the marketing interactions. Enhance your customer engagement using personalised and adaptive methodologies. Provide more marketing qualified leads (MQLs) for your sales teams using multi-channel campaigns, CRM integrations and campaign builders. |
| Marlene N. Thomsen Alexandra Institute | 15.00 Customer case: The Alexandra Institute As a high-tech player in a very competitive market, the Alexandra Institute is on a journey to reposition their brand while increasing commercial growth. Hear Marlene share her considerations as she embarked on implementing marketing automation, how she worked to get buy-in from management, what is required from team members and tips for making things fly on a daily basis. |
| Networking | 15.45 Networking and light refreshments. Drinks and light snacks will be served. |
Location
Symbion, Fruebjergvej 3, 2100 Copenhagen Ø.
Free parking on Fruebjergvej, Gribskovvej and Strødamvej right next to our offices.
Hayley Stevens
Simon Litt
Simon is a Pre-Sales/Solutions Engineer with 12 years’ experience as an SE gained from working at various Software and Service companies within the UK. Simon is the lead Solutions Engineer for the EMEA region at Act-On, where he works closely with the Sales Team; Account Managers and Channel Team, offering pre-sales support; Marketing Automation best practice and solution guidance to Act-On’s Prospects and Existing customers.
Her work consists in communicating the Alexandra Institute’s key story and building a strong brand image. She has a close relationship with both her specialist colleagues and the management team.