Hvis du som virksomhed gerne vil skille dig ud, så ’tilt’ dit content. At tilte betyder i content marketing sammenhæng at fortælle en anderledes historie. Mange virksomheder i B2B formår ikke at bryde igennem støjen af content og bliver for ensartede i deres budskaber.
Kapitel 5 handler netop om og inspirerer til at tilte dit indhold. Hør bl.a. om hvordan Chilli Klaus har knækket koden til content tilt.
Det handler om at løse et problem på en unik måde.
1. Vælg din niche – historien 2. Sørg for at vinkle løsningen på det problem du løser 3. Vær tydelig gennem dit indhold.
Ultimativt, skal din målgruppe længes efter mere indhold fra dig.
We regularly host 1-hour morning briefings on lead generation (webinar), content marketing and marketing automation.
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