Today your prospects go online to research and educate themselves about possible solutions to their problems and only engage with your company late in the buying cycle, often after already having formed a strong bias. Your ability to immediately emotionally engage the prospect online is critical, as it will keep them interested through the important stages of the self-service buying experience. High emotional engagement is a critical factor if you want to significantly increase your web conversion rates.

The Emotional Engagement Digital Website Audit is designed to assess how well you are emotionally engaging your prospects online today and provides guidance on how to improve your engagement level. It assesses the key elements known to effectively create a deep level of emotional engagement with your online audience. Concrete feedback and recommendations specifically designed to help you increase emotional engagement to attract more prospects, convert more leads and ultimately increase sales. We will asses your company’s website based on the following critical engagement elements:

• Tribal Engagement
• Simplicity vs Complexity
• Persona Engagement
• Proof of Claims
• Emotional Engagement Triggers
• Trust and Credibility
• Visual Stimulation
• Value Exchange & Action Engagement
• Curiosity and Persuasion
• Competitor Engagement Benchmark