Sustainability is going mainstream. It’s changing the world of B2B and marketing leaders can take advantage.
The best-selling business book is Bill Gates on sustainability. Børsen and the Financial Times have a daily section on sustainability. Sustainable investment funds are rocketing. Executive bonus programs are being updated to include sustainability metrics. LinkedIn is full of companies promoting their sustainability reports.
“The biggest commercial opportunity ever”
And now it’s marketing’s turn to pay attention. In this “decade of action”, disruption will come to every corner of every industry. New winners and losers will emerge. Chr Hansen’s CEO calls it “the biggest commercial opportunity ever”. The largest corporations have made bold environmental and social commitments. And they want their supply chains to contribute.
Key learnings
In this webinar you will learn about…
Assess your readiness
These are some of the questions we will answer during this morning briefing – helping you decide whether to start marketing your sustainability and how to get started. The polls and Q&A will show how your readiness compares with your peers.
Who is this webinar for?
International B2B companies that have invested in becoming more sustainable or have a sustainable story they haven’t told yet.
Format
Presentation, polls and discussion.
Agenda
09:00 Welcome & introduction
09:10 Why market sustainability to customers
09:30 How to get started
09:50 Q&A
10:00 End
Your hosts
The event is jointly hosted by B2B specialists Magnetize and Blue Business. Magnetize helps sustainable companies attract customers with powerful messages and content. Blue Business helps execute impactful and measurable lead generation and Account Based Marketing communication.
Next steps
Important! Registration is binding
The morning briefing is free of charge, but non-attendance will be invoiced at 500 kr to cover costs and the lost place.
Yes please. I would like to attend the webinar about CSR.
Let’s talk
Phone: +45 2085 3377
Email: @Morten Kornerup
Let’s talk
Phone: +45 2085 3377
Email: @Morten Kornerup>
Yes please. I would like to attend the webinar about CSR.