Webinar on demand: Marketing sustainability to customers – why & how
Blue Business and Magnetize co-hosted a webinar on the topic of marketing your sustainability on 26 August 2021.
Why? Because sustainability is going mainstream. It’s changing the world of B2B and marketing leaders can take advantage. Chr Hansen’s CEO calls it “the biggest commercial opportunity ever”. The largest corporations have made bold environmental and social commitments. And they want their supply chains to contribute.
In this webinar you will learn about…
- The profound impact of sustainability on B2B buying criteria and behaviour
- Why companies must create sustainability communications specifically targeting customers
- Opportunities and risks
- Updating messaging and branding
- Making sustainability appealing
- When is the right time
- What sort of content is relevant
- Who should participate in the initiative
- How to get started
Watch the webinar on demand here:
If you would like help with creating a path for how to go from where you are now to where you want to be, please complete the form on the right.
The first step would be a 1-hour online Discovery Meeting where we get to know your current situation and wishes and provide you with a readiness score. We would then follow up with a Strategy Workshop that is tailored to your needs. There is no charge for these sessions.
Because of the significant time required to do this work we can’t do it for everyone so please register your interest and we will follow up with you.
Get in touch
Get a free 1-hour Discovery Meeting
During the 1-hour online workshop we will challenge you on your market, customers and provide recommendations on how Sustainability is turned into a bigger commercial opportunity.