Sustainability is the biggest business opportunity for B2B companies
Did you know that 57% of B2B decision makers say sustainability influences the purchase decision “somewhat” or “decisively”? These and many more statistics are available in our new e-book “Marketing sustainability to customers – why & how”. The e-book provides lots of insights into how both B2B companies are now factoring in Sustainability in their buying decisions. You will also find data on how investors and the consumers are influenced by Sustainability.
What is the connection between lead generation and Sustainability? The e-book also reveals the power of the B2B brand and the importance of staying relevant to your customers. If you are not relevant our research reveals that especially the generation y and z will choose other brands they feel are more aligned to their views on Sustainability: Buyers under 45 are twice as likely to prefer a brand that shares their stance on environmental and social issues, compared to buyers over 45. How to work with your brand and Sustainability?
The e-book provides a free guide on a 5 step process that will help you update your brand.
Fill out the form, download the e-book and read more.