With the new Intent based advertising solution it is now possible to provide real time data with 3 dimensions:
1st Party Intent Signals
IntentInsight allows you to monitor account engagement with your website. You can filter your target accounts activity by:
• Industry
• Country
• Account
• Web Page page visit
3rd Party Intent Signal
IntentInsight tracks the content consumed by accounts via reputable media. See what keywords are present in articles, which accounts are exposed to what keywords and what media sites are being read. What is new and unique is that 3rd party intent now has two dimensions: we report both on when a banner ad is displayed (impressions and clicks) and also (and this is new) the traffic on the whitelisted media even if an ad is not displayed.
Ad engagement – discover what your customers care about.
Would you like to know which messages are most relevant for your customers? And which subjects are they most interested in? And how often do they visit which of your web pages. Then go to the tap “Ad engagement”. You can use the data from Ad Engagement to fine tune and develop your messaging and creative strategy.
How do you get started?
It is easy to launch an intent based advertising program. All you need is a list of accounts, your messaging (we can help with that), and a budget.
Get a demo:
We are happy to show you all the benefits of intent based advertising. If you have 30 minutes, we can demo the reporting platform.
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