With intent-based advertising it’s now possible, in real time, to get your message in front of the accounts as they’re actively searching for your products.
One of the most famous quotes from Lord Leverhulme, the founder of Unilever, is “Half the money I spend on advertising is wasted, and the trouble is I don’t know which half”. With most money going into digital, accountability and insights have improved a lot since the days of Leverhulme. And now it’s possible to be even more precise in targeting the right accounts.
Many of our ABM (Account-Based Marketing) clients have enjoyed the benefits of ABA (Account-Based Advertising), which enables them to serve advertising messages to the key decision makers and influencers at the strategic accounts they want to reach. This micro-targeting approach is very powerful in terms of building awareness and
engagement to a select number of accounts.
Combining real-time data from Grapeshot with our own IP identification platform, AccountInsight, it’s now possible to advertise in premium quality news sites only to the accounts that are actively searching for your products and services.
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